Remarketing

It is possible that equipment which has reached the end of it’s useful life as far as a customer is concerned may still hold some residual value when placed elsewhere.

BTR UK is extremely well positioned to ensure maximum return from redundant IT estate and we will return the majority of the sale proceeds to the customer such that in many cases the customer gets a significant ‘net positive’ financial return for each of their projects.

For many new and repeat customers of BTR achieving the highest possible financial return for their redundant equipment is top of their shopping list and the reason they come to BTR.

Our remarketing strength lies in a number of key principles:

  • Ensuring customer confidentiality – all customer data is irrevocably destroyed to UK Government approved standards and certified as so prior to resale and all identifying features such as asset tags, logos, barcodes, serial numbers and screen wallpapers are removed.
  • Market diversity – Value optimisation through a broad channel marketing approach
  • Operational Efficiency – Getting product to market quickly to maximise latent value
  • Total Value Approach – Exploiting revenue potential down to component level
  • Experienced Team – Professional, dedicated sales team skilled in the field

By adopting these principles, we ensure that we maximise the value of all product that we remarket.

BTR maximizes the resale values by adopting a proactive multi-channel strategy including:

  • End Users
  • Trade Sales
  • Education
  • Business to Business (B2B)
  • Employee Purchase Schemes
  • Charity/Non-profit Organisations

Our position in the industry, specialist knowledge of the various markets and our company profile ensure that we are able to maximise the return for each item we process and thus deliver the highest value back to our clients. We are also able to control and protect values of high volume items by selective disbursement across multiple channels.